Could Acura be planning on having more EVs?
September 03 2023,
With the global shift towards sustainable driving, electric vehicles (EVs) are no longer a niche but a necessity. More and more drivers are embracing EVs, not only as an eco-friendly option but also for long-term savings on fuel. This monumental shift is leading automotive giants to recalibrate and realign their production lines. Acura, the luxury vehicle marque of Honda, isn't lagging behind in this electric revolution.
Acura’s Electric Ambitions
Acura is gearing up to electrify the roads. By 2024, the brand plans to unveil its first all-electric vehicle, synchronized with Honda's own electric SUV launch. Intriguingly, Acura's electric brainchild will be powered by an Ultium battery, riding on General Motors' acclaimed Ultium platform. Setting an ambitious target, Acura aims to sell roughly 30,000 units annually.
Fast forward to 2030, Acura envisions half of its fleet to be all-electric. The brand is taking bold strides, opting to leapfrog the hybrid phase altogether, aiming to be a pacesetter in the all-electric transition.
A Comparative Electric Sprint
While Acura's electric drive is commendable, how it stacks up against other industry players is worth noting. Brands like Toyota seem hesitant in the all-electric race, while Volvo and Cadillac are already on track to be fully electric by 2030. Thus, Acura's goal to achieve 60% electric sales in the upcoming years paints a balanced yet forward-looking picture, aiming to draw in a new cohort of brand loyalists.
A Glimpse into Acura's Electric Future
The iconic Integra stands as the chosen one for Acura's electric makeover – a smart move considering its enduring popularity. Additionally, a fresh electric SUV is on the anvil, catering to the ever-growing SUV-loving populace. Rumours even hint at a potential all-electric Acura NSX, making enthusiasts wait with bated breath.
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